The lifeblood of every membership based organization is stakeholder engagement. At Kellen, we go well beyond member marketing to develop the full spectrum of potential stakeholders, including industry partners, governments and the media. From there, our specialists use proprietary models to evaluate and segment each organizations full network. Messaging and outreach is crafted holistically, but also to multiple tiers and areas of each group, which in turn allows client organizations to realize significant returns on their efforts within two to three years.
Go beyond member marketing to develop the full spectrum of potential stakeholders