In this episode of Associations Unplugged, we go straight into one of the biggest shifts shaping Europe right now: geopolitics.
The world is changing fast. Conflicts are escalating, alliances are shifting, and the European Union is being pushed to act like a global power while still figuring out its own position.
So what does this mean for associations, businesses, and the industries they represent?
We’re joined by geopolitical analyst Shada Islam and Kellen Europe’s Managing Director Maria Teresa Scardigli to unpack what is really happening behind the scenes.
We talk about:- Whether the EU is truly a geopolitical power or still stuck in someone else’s shadow
– The real impact of global conflicts on supply chains, energy, and business stability
– Why trade might be Europe’s strongest weapon
– How associations need to rethink strategy, governance, and influence
– The growing importance of creativity, agility, and collaboration
– Why inclusivity and credibility are becoming non negotiable



