Transparency in EU Lobbying: What It Means for Trade Associations

What does transparency really mean for EU lobbyists — especially trade associations? In this episode, we speak with Emma Brown, President of the Society of European Affairs Professionals (SEAP), about the current state of transparency in Brussels. From the Transparency Register to public trust, we explore where trade associations fit in and how they can lead by example. We’re also briefly joined by Marco Baldoli, Associate Director at Kellen, who shares insights on the responsibilities of associations in today’s advocacy landscape.