In our previous issue, we explored the top eight reasons why marketing education as a member benefit is a game changer. In this second installment of our series, we dive into client examples and feature new ideas for effectively implementing the concepts discussed in part one. So, how can you market Education to drive impact for your clients? Read on.
Example 1: Client – AGPA – The Value Of Accreditation
Association Benefit: Accredited educational programs lend credibility to associations and their members. By facilitating accreditation processes and ensuring compliance, associations can enhance their reputation as trusted sources of high-quality education within their respective industries. Accredited associations differentiate themselves as industry leaders, which enhances their appeal to potential members, particularly in healthcare where members often require CE or CME to maintain various licenses.
Member Benefit: Members receive discounted access to accredited events and educational programming. Healthcare professionals can fulfill all their required Continuing Education (CE) or Continuing Medical Education (CME) needs conveniently “under one roof.”
To illustrate the value of membership, below is a breakdown of a typical year for an AGPA Member versus a Non-Member. Based on the hypothetical engagement levels depicted below, the AGPA member saves $585 over the course of a year. Additionally, if you take into account the average cost of CME credits, members can save over $700 per year.
Example 2: Client – SMRP – Generating Non-dues Revenue
Association Benefit: Education programs can serve as valuable revenue-generating streams for associations. By offering certificate programs, webinars and other educational services, associations can diversify their revenue sources.
Member Benefit: Members enjoy convenient on-demand access to industry-specific educational programs, supporting their professional development and helping them advance in their careers.
SMRP exemplifies how strategic investment in education can drive revenue. Within just six months of launching the SMRP Training Academy, the initiative produced $100,000 in non-dues revenue, attracted over 20,000 unique site visitors, and secured more than 400 course registrations. This success has led to increased online engagement, with participants proudly showcasing their certificates on platforms like LinkedIn, thereby enhancing SMRP’s visibility and influence in the Maintenance and Reliability field.
The SMRP Training Academy offers 24/7 eLearning courses, structured certification pathways, and access to valuable industry content. With a seamless single sign-on experience, members can easily tailor their professional development journeys.
Notably, a recent SMRP survey revealed that 50 individuals reported salary increases of up to 50% after obtaining the CMRP or CMRT certifications.
Example 3: Client – AVLS – Enhancing Member Engagement
Association Benefit: Education is a powerful engagement tool. Members are more likely to actively participate in association activities when they perceive tangible benefits. By promoting education as a member benefit, associations can boost engagement levels and foster a sense of belonging among members.
Member Benefit: Members enjoy a sense of community and stay up to date on the latest industry trends and best practices.
The American Vein & Lymphatic Society (AVLS) enhances member engagement and attracts new recruits by implementing “Themed Weeks” as part of a unique program. These events are typically held quarterly, featuring a series of activities centered around a specific topic or theme. As a multi-disciplinary organization, this approach is particularly appealing, fostering collaboration and interest across specialties. Recent examples include “Lymphedema Week” and “Ultrasound Week”
Themed Week events and resources are complimentary for members. Activities include webinars, daily online community posts, social media interactions, trivia contests, and raffles. Throughout the week, special incentives are offered to encourage new membership sign-ups and future course/meeting registrations. Additionally, sponsorship opportunities are available for individual events or the entire week, providing further engagement and support. By integrating these dynamic and interactive sessions, AVLS creates a vibrant community, drives member participation, and expands their reach.
More Ideas From Membership & Education
Engage with Industry Leaders: As a member, you’ll have exclusive opportunities to speak at events and network with top industry leaders. These interactions not only elevate your professional profile but also keep you at the forefront of industry trends through continuous learning.
Access Curated Content: Unlock industry insights with our curated content hub. From expert-led videos to in-depth articles and specialized learning programs, stay ahead of the curve and deepen your expertise in your field. Tip: Offer a season pass or subscription (think Netflix) to curated digital content. Swap out the content to reflect the latest best practices and industry hot topics.
Promote Diversity, Equity, and Inclusion: We prioritize equitable access to education through our virtual learning programs, ensuring that all individuals, regardless of location or background, can participate actively. By fostering inclusivity, we empower members to thrive professionally and contribute meaningfully. To support this commitment, our programs are designed to be accessible to individuals with disabilities and comply with the Web Content Accessibility Guidelines (WCAG) 2.1 standards. By promoting full inclusion, we respect the dignity and diversity of every individual, supporting their personal and professional growth.
Expand Your Global Network: Connect with professionals worldwide through our international education initiatives. Whether through virtual seminars or collaborative projects, broaden your perspectives and forge valuable connections across borders.
