Robin Applebaum

Robin is a seasoned communications executive with extensive agency experience in New York and Atlanta. She leads Kellen’s communication team in Atlanta, which has a proven track record of providing clients strategic communications programs that help grow their brand and positively influence their target audiences using custom integrated marketing, public relations, and online/social media plans. Robin is responsible for clients such as the Airline Passenger Experience and the Infant Nutrition Council of America, and has previously led PR efforts for Children’s Healthcare of Atlanta’s childhood obesity program, the 93rd PGA Championship, Chanel, and Sony Pictures, as well as numerous B2B and B2C marketing programs and campaigns. As a former TV producer, Robin has a strong, proven track record working with many national media outlets including TODAY, CNBC, Bloomberg, New York Times, Associated Press, and USA Today, to name just a few.

Olya Ryabinina

Overseeing a team of analysts and strategists, Olya serves as the lead in defining integrated marketing strategies for trade associations, professional societies, and brands. With a heavy background in marketing research and consumer psychology, Olya previously served as senior strategist at Oracle, reputation management strategist at Levick, and consumer engagement specialist at Philip Morris International. Any project that Olya manages, from a website build to multi-channel marketing campaigns, starts with landscape research and needs analysis, and is concluded with a ROI report.

John Woestman

John Woestman is manager of codes & regulatory affairs for Kellen. In this capacity, he provides building codes advocacy and technical service on behalf of several Kellen clients, including Builders Hardware Manufacturers Association, Composite Lumber Manufactures Association, and the Extruded Polystyrene Foam Association.

John is a member of the International Code Council (ICC), the National Fire Prevention Association (NFPA), and ASTM International. John has represented Kellen client interests in ICC’s building codes development, NFPA standards development, and ASTM standards development.

Prior to joining the Kellen, he was with a large window and door company for over 20 years with a variety of responsibilities in manufacturing, human resources, and marketing. John has a mechanical engineering degree from Iowa State University and an MBA from the University of Iowa.

JerrieLynn Kind

JerrieLynn Kind has brought success to professional societies and trade associations for more than 25 years and has been serving Kellen’s clients for 15 years. JerrieLynn provides executive oversight to 13 associations based out of the Kansas City office. She also serves as Executive Director for the American Society for Pain Management Nursing, the National Association of EMS Physicians, and the Pediatric Endocrinology Nursing Society.

She has a broad background with membership associations, financial planning, and project management. Prior to joining Kellen, JerrieLynn worked as membership director and career development manager to national associations in the golf industry.

JerrieLynn is a member of the American Society of Association Executives (ASAE) and the Kansas City Society of Association Executives and has been active in committees and educational activities. JerrieLynn is also an approved facilitator of ASAE’s Certificate Program in Association Management.

Terrence Roche

At Kellen, Terrence leads an organizational change and operational excellence program that supports the achievement of the organization’s long-term strategic objectives. In addition, he manages several operational functions that help Kellen staff support the success of clients, including Information Technology, Information Services, Customer Service, and Facilities Management.

Terrence came to Kellen from YMCA of the USA, the national office for the largest nonprofit association in the U.S. He held leadership positions in strategy, planning, product development, and change management. Terrence also serves as an adjunct lecturer at Northwestern University where he teaches strategy and leadership in the Master’s in Learning and Organizational Change program.

Terrence is a decorated veteran who served as an Officer in the United States Marine Corps with an overseas deployment supporting Operation Enduring Freedom. He also was an Advanced General Manager at Cintas Corporation. Terrence earned a MS in Learning and Organizational Change from Northwestern University, and holds a BS in Management from Tulane University.

Peter Rush

A visionary in the fields of association management and communications, Peter Rush continues his long history of achievement as he guides the steady growth and success of Kellen. Peter provides leadership to the company’s seven offices worldwide and is the guardian of the firm’s vision, mission and values.

Peter joined Kellen in 2001 and was named Kellen Chairman and CEO in 2008. He has led the company’s rapid growth both domestically and internationally as Kellen has expanded its footprint with acquisitions in Chicago, Washington, DC, Denver, Kansas City, Brussels and Beijing.

An expert in the areas of governance, board development, strategic planning, marketing and public relations, Peter has served as Executive Director of more than 10 associations in his career. His clients have ranged from AT&T to AlliedSignal to the U.S. Department of Energy and the United States Environmental Protection Agency, as well as dozens of trade and professional organizations. He began his career as a journalist with the New York Times Company and as a magazine editor at Harcourt Brace.

Michael Brooks

Michael has more than 25 years of experience in accounting, finance, strategic planning, business development, and operations including shared service centers and information technology. He is responsible for ensuring an efficient and effective infrastructure, directing all information technology, administrative operations, risk management and financial planning and analysis activities for Kellen and its clients.

Michael manages the company’s accounting, information technology and operations departments. He has extensive senior executive experience in the professional services and consumer products industries, as well as with a “Big 4” CPA firm, Deloitte & Touche, where he passed New York’s CPA exam. Michael holds a Master of Business Administration degree from Emory University and a Bachelor of Science in Commerce and Finance from Wilkes University.

Pamela Chumley

Pamela Chumley is a member of Kellen’s Executive Committee. She has more than 19 years of experience in association management and over 28 years in the food industry. Pamela provides senior oversight to a number of Kellen association clients and serves as chief executive for several of these clients.

Her primary responsibilities include strategic advice, technical and regulatory affairs, financial management, meetings and trade show management, public relations, client research and administration. She specializes in issues management, membership communications and industry statistical and scientific research programs.

She currently serves as president of the Association of Dressings and Sauces, the Vinegar Institute and the Horseradish Information Council, and as Executive Administrator for the International Flight Services Association. She provides senior leadership to clients such as the Calorie Control Council, the International Formula Council and the International Food Additives Council.

Pamela earned a bachelor’s degree in Food Science from Clemson University.

Greg Schultz

3Greg Schultz has been the driving force behind innovative and successful strategies and programs for association growth for more than 30 years. With Kellen, Greg creates invested, results-driven client teams, providing Kellen vision and strategies for growth to Kellen clients and staff teams, and market analysis and business development.

Greg began his career in 1984 as a writer and editor for trade journals with an association management company. In 1991 he and John Waxman bought the firm and renamed it The Sherwood Group. The Sherwood Group merged with Kellen in 2015.

Greg has served as the chief staff executive for a number of organizations, including founding executive director and marketing strategist for the International Society for Stem Cell Research, setting a course for the organization’s growth from a startup to the international focal point for the field.

Greg is Chair-Elect for the Association Management Company Institute (AMCI). He has chaired several AMCI committees, including Market Expansion and Membership Development. He has served as a board member on the American Society of Association Executives’ Association Management Section Council.

Greg Sherry

Greg Sherry is a member of the Executive Committee and an award-winning marketing and communications executive with 25+ years of experience developing strategic, integrated campaigns for many leading worldwide brands.  In addition to serving as founder and CEO of his own agency, which he built and later sold to Publicis, Greg has held senior level positions with several, top independent firms.  Greg also directed corporate communications for a 1B+ global consumer products company.

Greg oversees Kellen’s team of 65 Communications professionals, including Public Relations, Digital Marketing, Creative and Web Development, across the company, both here in the United States and International.

Greg has deep experience, working with many leading Consumer, B2B and Professional Services clients, worldwide.  He has strong expertise in many of Kellen’s key markets, including Food & Beverage, Building & Construction, Consumer Lifestyle, Technology and Financial Services

In addition to membership in numerous Communications and Business organizations, Greg serves as a mentor for Platinum Minds, an education-based program, providing leadership training for inner city youth.