EU Insights
Why Trade Associations Must Use KPIs to Demonstrate Impact
Maria Teresa Scardigli, Managing Director of Kellen Europe, makes the case for why trade associations must move from reporting activity to
EU Insights
EU Insights
Transparency in EU Lobbying & the Role of Associations
The European Union is unique among political systems in that it is built as a governance model rather than a
EU Insights
Why Professional Management of Associations Has Become Essential in a Complex World
Associations have long been considered the quiet powerhouses behind countless industries and professions, driving advocacy, standards-setting, and professional collaboration across
EU Insights
The Next-Generation Values of European Trade Associations
European trade associations are more essential than ever: they make EU policymaking more inclusive by aggregating sector realities, building legitimacy
EU Insights
European Trade Associations in Evolution: Insights from a New Cross-Sector Benchmark
Brussels remains one of the world’s most important hubs for trade associations. These organisations play a unique role in the
EU Insights
Navigating turbulent times: How trade associations build resilience in uncertain geopolitics
In May 2025, Kellen announced a new collaboration with Sandpiper, a pioneering reputation management consultancy headquartered in Asia. Kellen Europe
EU Insights
Is Your Trade Association Ready for the Journey to Climate Neutrality?
As climate change is an urgent issue for today, climate neutrality (or achieving net-zero emissions), is a journey many companies
EU Insights
Association Trends in 2025: Adaptation for Navigating Change and Foresight for Shaping the Future
Trade associations are going through a period of deep transformation, shaped by an evolving regulatory landscape, rapid technological progress, and
EU Insights
Seizing the momentum: how trade associations can thrive in the EU’s new power dynamics
The winds of change are blowing through Brussels. A fragmented political landscape, global power shifts, a razor-thin margin of approval
EU Insights
The Value of the Association Management Company (AMC) Model
Associations play a critical role in promoting industry goals, shaping policy, and supporting members in raising awareness amongst policymakers. Beyond