A summary here, a LinkedIn post there. Most associations have started experimenting with AI. But how many have made it part of the way they actually work? In this episode of Associations Unplugged, Anna Gumbau joins Daniel Friedlaender, Senior Vice President and Head of CCIA’s European office, and Gert Meylemans, Vice President of Kellen Europe, to discuss how associations are putting AI into practice and where they are still missing opportunities. From analysing legislation and testing advocacy arguments to cutting down on admin, our guests share how their teams use AI, where they draw the line and why human judgement remains essential. We also explore a bigger question: when members can access information in seconds, what makes an association
- Moving from individual experimentation to adoption across the organisation.
- Protecting confidential information and checking AI outputs.
- Using AI to prepare for challenging interviews and policy debates.
- Keeping a distinctive voice when everyone has access to the same tools.
- Rethinking member value through speed, expertise and personal connections.
