In order to support growth goals, Kellen develops digital strategies and the results speak for themselves.
In 2023, Kellen clients:
- Created 10,877 organic posts across all social platforms such as LinkedIn and Meta
- Garnering 5,241,108 total impressions
- To a total of 1,583,219 Followers, an increase of 5.9% in 2023, or 62,496 followers
- Resulting in a total overall engagement rate of 5.2%, an increase of 27% (Compared to 2022)
Engagement Rate by Organization Type:
- Trade Association Engagement Rate: 5.3% | Increase of 17% (Compared to 2022)
- Professional Society Engagement Rate: 5% | Increase of 88.1% (Compared to 2022)
Engagement Rate by Vertical:
- Health Care Vertical Engagement Rate: 4.9% | Increase of 97% (Compared to 2022)
- Food & Nutrition Vertical Engagement Rate: 5.2% | Increase of 32.5% (Compared to 2022)
- Building Materials Vertical Engagement Rate: 4.3% | Increase of 21.9% (Compared to 2022)
Paid Digital Advertising
Reaching the right audiences takes a thoughtful approach, a nimble strategy, and clear goals. In 2023, for more than a quarter of our association clients, that meant developing and implementing digital ads on a variety of platforms, with a focus on (but not limited to) Google and LinkedIn. This resulted in:
- Total Investment: $400,000
- Total Impressions: 31,000,000+
- Total Leads Generated: 900 (for member and sales lead generation)
What Did This Achieve? A Case Study…
As part of a yearly investment in paid digital advertising, a campaign was launched promoting attendance of a client’s annual conference. Knowing that this association has a very engaged audience across digital platforms, Kellen Digital capitalized on new methods of reaching users, including Google Performance Max ads, and leveraged other tried-and-true methods of digital advertising delivery, including LinkedIn ads.
Ads on LinkedIn directly influenced 393 registrations for the conference, which resulted in over $300,000 of revenue — constituting an indirect return-on-ad-spend (ROAS) of 30,000%. Additionally, secondary revenue in the form of new members and certification applications was directly attributable to these ads, which led to just under $20,000 of revenue — constituting a direct return-on-ad-spend (ROAS) of over 1,200%.
