Kellen has a full-service Membership Team that analyzes membership data and trends to produce successful re-engagement campaigns promoting member-only benefits.
Our Membership team focuses on strategic and budgeted growth goals to re-engage members. We monitor engagement data for all campaigns to see how they compare across portfolios and industries, including:
- Number of conversions to reinstatement
- Email open and click through rates
- Promotional codes used
- Website traffic
Trying to re-engage lapsed members is not always easy. We often like to conduct pilot programs to test the waters. For one of our healthcare groups, we launched a campaign with a discount off their membership dues if they returned by a certain date, and where we shared the sentiment…it’s not the same without you.
This month-long email series, targeted to lapsed members, yielded positive results – 41.51% average open rate, resulting in 10% of lapsed members reinstating their membership.
