What Is an AMC, and Why Does Your Association Need One?

For associations, working with an association management company (AMC) can radically transform processes, streamline day-to-day operations, and shape your strategy for future growth. AMCs offer specialized expertise and resources that professional and trade associations may not have in-house, such as event planners, marketing and digital professionals, financial management, and public affairs.

The real question is, what makes Kellen’s AMC different?

What We Do

More Than an AMC

Yes, we’re one of the world’s largest full-service association management companies. But our real value is derived from a unique operating platform built with your association in mind. We provide the necessary framework to bolster your efficiency and effectiveness while adjusting to your unique needs and goals.

With Kellen, you’ll gain access to a team of experts in diverse fields like event planning, marketing and social media, strategic communications, financial management, policy advocacy, public affairs, and more. Our services will help you shape your strategic vision and grow sustainably while dramatically reducing the burden on your team.

Our model fuels your association’s ability to achieve key outcomes through optimized revenue, unique programming, and initiatives that drive progress and innovation.

Expertise

Kellen’s world-class, in-house support teams are experienced in helping professional and trade associations like yours succeed. We invest in top talent, employing specialists from a variety of industries. Our team includes:

Policy advocates who will go to the Hill to push for your causes
Marketing and communications professionals who have worked on thousands of virtual and in-person events
Membership strategists who will build scalable membership models with tiered benefits, digital funnels, and retention campaigns that drive growth and deepen engagement
Technology experts ready to guide you through vendor selection and implementation to ensure your technology aligns with your strategic objectives and fits in your budget
Meeting planners focused on creating educational programs that drive mission fulfillment and community impact
HR professionals who ensure your workforce aligns with your strategic goals
Finance consultants who will recommend investments, strategies, and approaches to achieve financial stability
Social media experts who keep up with every trend and algorithm
Subject matter experts, including scientists, nutritionists, and regulatory experts

…and more. With decades of experience managing associations, we know there’s no substitute for expertise when it comes to creating an impactful, future-ready association.

Access

Most AMCs aim to help associations expand their impact, but few have Kellen’s extensive network and political access. Our offices in Washington, D.C., Chicago, Brussels, and Beijing allow us to facilitate your connections with many like-minded organizations.

For associations based in the U.S., Kellen’s headquarters in Washington, D.C., offers crucial access to policymakers and government agencies tasked with real-world regulatory implementation. This proximity and visibility enable your association to radically expand its impact.

Regardless of your location in the U.S., Europe, or Asia, we offer top technologies, preferred pricing, and proven infrastructure. Our enterprise buying power and connections maximize your return on investment, making our AMC the best choice for ambitious associations looking to take operations to the next level.

Structure

Kellen provides the operational framework and executional diligence necessary to mitigate daily obstacles and achieve long-term goals. We adjust to your association’s particular needs and goals, tailoring our guidance to your unique industry.

Some organizations need more public affairs than meetings management, while others need a full strategy for membership retention, acquisition, and engagement. We will work within your budget while providing recommendations to get you where you need to be.