Public Affairs
Associations possess the power to drive meaningful change and shape the future of industries. That’s why we’re proud to be your trusted partner, dedicated to empowering associations through the realm of Public Affairs.
Kellen delivers results for our clients through strategic and innovative approaches to public policy management and we have an established record representing a diverse range of trade associations and professional societies in numerous public policy sectors.
Kellen Public Affairs includes government relations, strategic communications, and technical services. Each of these areas has a staff team to deliver client services.
Associations are the heartbeat of industries, the collective voice that resonates with policymakers, stakeholders, and the public. With our expertise and passion, we ensure that your voice is not only heard but amplified, making a lasting impact on the issues that matter most.
Our mission is clear: to equip associations with the tools, strategies, and advocacy power necessary to navigate the complex landscape of public policy. From local municipalities to national governments, we stand by your side, guiding you through the intricate web of regulations, policies, and public perception. Here’s what you can expect when you partner with Kellen:
- Amplify Your Voice: We understand that associations possess unique insights and expertise that shape industries. Amplify your voice and reach the right audiences, from decision-makers to the general public.
- Navigate Regulatory Challenges: Our team of experts brings in-depth knowledge to help associations understand, navigate, and shape regulations that impact their industries, helping you stay ahead of the curve.
- Stakeholder Engagement: Connect with key influencers, industry leaders, and policymakers, fostering relationships that drive collaboration, build trust, and influence positive change.
- Issues Management: From reputation management to crisis communication, we stand by your side, offering strategic guidance and effective solutions to manage and mitigate any challenges that may arise.
- Thought Leadership: Through compelling content, targeted media outreach, and expert positioning, we elevate your association’s profile, enhancing credibility and influence.
- Grassroots Advocacy: Change starts from the ground up, and we empower associations to mobilize their members and stakeholders through grassroots advocacy campaigns. Activate your network and create a powerful force that drives impactful change.
Government Relations
Kellen’s government relations promote the advancement of client policy objectives in the legislative and regulatory arenas through high-level strategic leadership; identification of and engagement on legislative and regulatory threats and opportunities; utilization of expertise to inform the coordination of political engagement in client advocacy efforts; and forging of relationships with decision makers and other external stakeholders to advance client advocacy agendas.
Capabilities
- Federal and State lobbying
- Scheduling and staffing of in-person lawmaker meetings
- Legislative and regulatory monitoring
- Policy analysis and education
- Strategic guidance
- Execution of legislative fly-in events
- Participation at industry stakeholder and coalition meetings
- Grassroots organization and mobilization
Strategic Communications
Kellen strategic communications executes effective communication to fulfill and advance the messaging goals of clients. Strategic corporate communication involves developing media strategies to reach target external audiences with a compelling message. This includes crafting integrated media communications, or messaging with a consistent brand identity across multiple platforms including press releases, social media posts, radio, television, and social media advertisements, op-eds, interviews, blog posts, white papers, and more.
Capabilities
- Media, communications, and marketing planning
- Reputation/issue/crisis management
- Brand development and awareness
- Targeted organic and paid digital/social campaigns for external stakeholders
- Media relations and media training
- Content marketing
Technical Services
Kellen’s in-house technical experts are experienced in standards development, code compliance and advocacy measures required for development and adoption. The team is qualified in all stages of program development, including validating standards through the American National Standards Institute (ANSI), and developing and administering education across stakeholders. Kellen technical services support our clients to elevate and ensure adoption of quality specifications within and beyond the materials and construction industry.
Capabilities
- Standards Development
- Code Compliance
- Advocacy Measures
- All stages of Program Development
- Technical writing and editing services
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