What does transparency really mean for EU lobbyists — especially trade associations? In this episode, we speak with Emma Brown, President of the Society of European Affairs Professionals (SEAP), about the current state of transparency in Brussels. From the Transparency Register to public trust, we explore where trade associations fit in and how they can lead by example. We’re also briefly joined by Marco Baldoli, Associate Director at Kellen, who shares insights on the responsibilities of associations in today’s advocacy landscape.

Podcast
Beyond the Position Paper: How Associations Win With Narrative
In Brussels, evidence used to be enough. Not anymore. In


